How putting the customer at the heart of everything can supercharge growth

Julie Zhou
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Julie Zhou: VP of Growth Marketing, AdRoll, USA

Journal of Digital & Social Media Marketing, 2021, vol. 9, issue 3, 214-218

Abstract: Building great technology or products only gets you so far. Customers expect more. They expect relationships as well as results. So if you do not know your customers and they do not know you, there will come a time when they start to disengage and your growth will start to plateau. And if you do not know the signals and how to act on them, then you are going to be in trouble. Using AdRoll as a case study we will talk about how to identify this and the steps you can take and the operating principles you need to embrace to ensure everyone is your customer now and into the future.

Keywords: growth; business growth; customer marketing; relationship marketing; content plan (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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