Revealing consumer insights through visual analysis of social media images

Alina Hura
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Alina Hura: YouScan, USA

Journal of Digital & Social Media Marketing, 2022, vol. 10, issue 1, 69-75

Abstract: By analysing visual content on social media, marketing professionals can gain a deeper understanding of their audience than via traditional methods of market research, such as surveys. This paper outlines the unique advantages of visual analysis of online images and highlights eight case studies from the social media listening platform that demonstrate these benefits. It concludes with a forecast of possible future directions for visual analysis in marketing.

Keywords: social media; visual analysis; social media images; consumer insights; marketing strategy; social media monitoring (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2022
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