Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation

Lisa Fellinger and Despina Fronimaki
Additional contact information
Lisa Fellinger: The Boutique Agency, Germany
Despina Fronimaki: The Boutique Agency, Germany

Journal of Digital & Social Media Marketing, 2022, vol. 10, issue 2, 125-134

Abstract: Since 2019, Google’s algorithm has increasingly focused on content. For some websites, this has resulted in fluctuations in organic visibility following algorithm updates, with some reportedly losing as much as 80 per cent of their organic visibility. This serves to underscore the fundamental importance of content quality. This paper examines the importance of Google’s ‘expertise, authoritativeness and trustworthiness’ principle, and presents some of the levers for optimising according to it.

Keywords: SEO content; content optimisation; content creation; page quality rating; E-A-T; YMYL; core updates (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/7308/download/ (application/pdf)
https://hstalks.com/article/7308/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2022:v:10:i:2:p:125-134

Access Statistics for this article

More articles in Journal of Digital & Social Media Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().