How Guide Dogs Northern Ireland makes social media accessible for visually impaired tech users

Mark Quinn and Torie Tennant
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Mark Quinn: Guide Dogs Northern Ireland, UK
Torie Tennant: Guide Dogs Northern Ireland, UK

Journal of Digital & Social Media Marketing, 2023, vol. 10, issue 3, 224-230

Abstract: As technology improves, allowing more people to access the internet, it has never been easier for people with vision impairment to use social media — a primary tool for marketers worldwide. As this paper explains, however, there is still some way to go to ensure accessibility is at the forefront of marketers’ minds when planning and creating content. To address this gap, the paper provides a number of simple tips and tricks to ensure that social media can be used by everyone.

Keywords: social media; vision impairment; guide dogs; screenreader; accessible technology. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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