Hybrid trade shows are becoming the norm: What to know about trade shows going forward

Rosanna Badalamenti-Montes
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Rosanna Badalamenti-Montes: Welbilt, Ashbourne House, UK

Journal of Digital & Social Media Marketing, 2023, vol. 10, issue 4, 340-345

Abstract: As people have become acclimatised to spending huge amounts of time speaking with one another in the digital space, there has been a huge transition from physical trade shows to virtual events. This paper considers the advantages and disadvantages of both options, and finds that while in-person events continue to offer huge value in terms of networking and developing product knowledge, in a world where people meet and work online, there is a place for virtual trade shows as well.

Keywords: trade shows; hybrid trade shows; events; conferences; 3D platforms (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2023:v:10:i:4:p:340-345

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