Marketers should use social media to build trust in their brand, but they must know how to measure it

Charlotte Lander, Rachel Harris and Duarte Garrido
Additional contact information
Charlotte Lander: Digital Marketing Strategist, UK
Rachel Harris: Director, Data Analytics & Insights, UK
Duarte Garrido: Digital Marketing Leader, UK

Journal of Digital & Social Media Marketing, 2023, vol. 11, issue 1, 20-29

Abstract: In a world where the cycle of distrust is growing and societal fears increasing, building trust within your business ecosystem should be more important than ever. Trust is the new scale that marketing teams need to measure against, if they want to be around in the future. Knowing how best to measure trust requires understanding not only how your brand earns it but also the value it places on it. This paper outlines five practical ways to leverage social media to gain the trust of your target audience and how to measure your success.

Keywords: social media; digital marketing; consumer behaviour; insights; measurement; trust (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/7845/download/ (application/pdf)
https://hstalks.com/article/7845/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jdsmm0:y:2023:v:11:i:1:p:20-29

Access Statistics for this article

More articles in Journal of Digital & Social Media Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().