Using marketing automation to stand out with your customers

Britney Young
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Britney Young: Amazon Web Services, USA

Journal of Digital & Social Media Marketing, 2025, vol. 13, issue 1, 24-34

Abstract: In today’s competitive marketplace, customer expectations are higher than ever before. Brands are constantly searching for innovative ways to engage their audience, drive conversions and build lasting relationships. Marketing automation is a powerful tool that allows businesses to meet these demands by delivering personalised, timely and relevant content at scale. This paper describes how marketing automation can be used to exceed customer expectations, exploring such key areas as performance marketing, types of automated e-mails, leveraging customer data for personalisation, and the role of artificial intelligence in enhancing customer engagement. The aim is to provide a detailed analysis and actionable advice on utilising marketing automation at each stage of the customer journey, while creating memorable customer experiences that will set your brand apart. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.

Keywords: marketing automation; customer journey; AI; customer experience; personalisation (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2025
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