Successful introduction of new payment methods through ‘co-opetition’

Stefan Gonggrijp, Max Geerling and Piet Mallekoote
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Max Geerling: Currence, Gustav Mahlerplein 33-35, The Netherlands
Piet Mallekoote: Independent Adviser and Supervisor

Journal of Payments Strategy & Systems, 2013, vol. 7, issue 2, 136-149

Abstract: Payment services constitute a two-sided market of payers (eg consumers) and payees (eg merchants). A new payment method needs to reach critical mass on both sides to become successful, which is not without difficulty. This paper analyses how this chicken-and-egg problem can be overcome through a combination of cooperation and competition between banks and other players involved in the payment chain. The emergence of e-payments provides insight into critical success factors and suggestions for successful introduction of new payment methods.

Keywords: e-payments; online banking; two-sided market; four-party model; scheme; critical mass (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jpss00:y:2013:v:7:i:2:p:136-149

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