Mobile banking strategy: E-payment market and AEC opportunities

Jarunee Wonglimpiyarat
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Jarunee Wonglimpiyarat: Thammasat University, Thailand

Journal of Payments Strategy & Systems, 2014, vol. 8, issue 3, 316-329

Abstract: The objective of this paper is to explain the mobile banking landscape in Thailand with a focus on the competition and challenges of the mobile banking system in Thailand. The empirical study focuses on the leading banks in Thailand: Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, Krung Thai Bank and Bank of Ayudhya. The study discusses the strategies of standard competition, including SWOT analyses and challenges of competition for the Thai economy in entering the ASEAN Economic Community (AEC; forthcoming regional competition in AEC countries) in 2015. The results show the importance of strategic alliances (systemic innovation characteristics requiring network collaboration between the banking and information and communication technologies industry) to offer innovative solutions and value-added services in the payment market.

Keywords: mobile banking; ICT; man­aging migration path; strategic alliances; mobile commerce (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jpss00:y:2014:v:8:i:3:p:316-329

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