Factors contributing to successful deployments in the mobile economy

Namita Lal

Journal of Payments Strategy & Systems, 2015, vol. 9, issue 3, 366-371

Abstract: This paper explains the need for partnerships in the new mobile economy and, by leveraging the example of Easypaisa in Pakistan, explores the factors that make for successful deployments.

Keywords: mobile financial services; partnerships; distribution; managing agent network; Easypaisa (search for similar items in EconPapers)
JEL-codes: E5 G2 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jpss00:y:2015:v:9:i:3:p:366-371

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