How retailers can build generational specific supply chains

Mike Griswold

Journal of Supply Chain Management, Logistics and Procurement, 2018, vol. 1, issue 2, 125-133

Abstract: Retailers service multiple age groups. While different generations have different technology adoption profiles, their desire for a seamless experience is constant. This paper examines how supply chain leaders in retail can use this research to build low-cost, effective and generationally relevant supply chains.

Keywords: supply chain; responsiveness; agility; flexibility; adaptability (search for similar items in EconPapers)
JEL-codes: L23 M11 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jscm00:y:2018:v:1:i:2:p:125-133

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