Value chain segmentation: A pathway to improved profitability, service and performance
Mark Hersh
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Mark Hersh: Clorox Services Company, USA
Journal of Supply Chain Management, Logistics and Procurement, 2019, vol. 1, issue 4, 314-325
Abstract:
This paper analyses why a Value Chain Segmentation (VCS) process is necessary to address the escalating complexity in the marketplace and successfully translate company business strategy for both its products and customers into the right supply chain designs and corresponding capabilities. A summary of the overall methodology and steps in the process are presented. The paper sets out how to get started, the role of leadership, critical success factors and how to build capability and sustain the process. Value can be delivered across multiple vectors using this approach and are reviewed. And finally, concludes that having tailored supply chains with capabilities matched to product, customer and business strategy is the only effective means for delivering a company’s strategic objectives.
Keywords: value chain segmentation; agile; end-to-end supply chain; voice of the customer; product lifecycle; route-to-market (search for similar items in EconPapers)
JEL-codes: L23 M11 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jscm00:y:2019:v:1:i:4:p:314-325
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