Modernising the company Edison built: Applying innovation and digitisation at GE Appliances

Bill Good
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Bill Good: GE Appliances, USA

Journal of Supply Chain Management, Logistics and Procurement, 2022, vol. 4, issue 3, 250-259

Abstract: GE Appliances (GEA), a Haier company, has implemented new, innovative strategies as part of its five-year transformation goal of knowing and serving consumers better and creating a winning culture where employee entrepreneurs thrive. Through implementing a new microenterprise business model with a ‘Zero Distance’ philosophy and creating a digital supply chain, GEA has become the fastest growing appliance company in the US. A summary of the company’s new business model, including details on the microenterprise structure and new House of Brands, is presented in this paper, as well as several key components of the digital supply chain implementation. In addition, the company has a bold philosophy on upskilling its workforce, and this paper shares several examples of talent development programmes GEA has implemented to develop the digital supply chain leaders of tomorrow.

Keywords: digital supply chain; transformative leadership; business model; Zero Distance; company transformation; entrepreneurship; microenterprises (search for similar items in EconPapers)
JEL-codes: L23 M11 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jscm00:y:2022:v:4:i:3:p:250-259

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