Business analytics: From problem solving to problem discovery

Yao Zhao and Andrew Johnson
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Yao Zhao: Department of Supply Chain Management, USA
Andrew Johnson: Department of Marketing, USA

Journal of Supply Chain Management, Logistics and Procurement, 2023, vol. 5, issue 3, 220-245

Abstract: This paper provides a playbook for practitioners to discover problems and diagnose causes systematically using business analytics. Built on competitive intelligence and benchmarking, the practitioners’ playbook presents a step-by-step procedure that tells managers which directions to look, what questions to ask, and what analysis (or actions) to take in each step, in order to identify the key challenges and opportunities for a company. We also challenge the conventional belief that problem discovery is less valuable and easier than problem solving by showing that it can be the other way around, using examples from the information technology, transportation and healthcare industries.

Keywords: problem discovery; business analytics; playbook; competitive intelligence; benchmarking; value chain. (search for similar items in EconPapers)
JEL-codes: L23 M11 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jscm00:y:2023:v:5:i:3:p:220-245

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