Branding Lagos through regeneration of historical physical features

Emeka Amakihe

Journal of Urban Regeneration and Renewal, 2016, vol. 10, issue 1, 50-57

Abstract: Recent decades have witnessed a growing willingness for cities to design and integrate local culture as part of their development. As such, history and cultural heritage are now being embedded in regeneration and rebranding of cities. This paper explores the regeneration of Lagos through its historical physical features. It identifies the National Arts Theatre and the surrounding disused land as one of the important historical and cultural physical features existing in Lagos, and explores the 4D place branding model theory specifically designed for regeneration and rebranding of the National Arts Theatre and the surrounding site.

Keywords: city branding; 4D place branding model; Lagos city; culture (search for similar items in EconPapers)
JEL-codes: R00 Z33 (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/2691/download/ (application/pdf)
https://hstalks.com/article/2691/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jurr00:y:2016:v:10:i:1:p:50-57

Access Statistics for this article

More articles in Journal of Urban Regeneration and Renewal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().