A marketing approach to revitalising town centres

Fatma Güneri, Fiza Brakel-Ahmed and Joséphine Fornies
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Fatma Güneri: HEMiSF4iRE, Université Catholique de Lille, 60 Boulevard Vauban, CS 40109 • 59016 LILLE CEDEX, France
Fiza Brakel-Ahmed: Vrije Universiteit, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands
Joséphine Fornies: Wolf Group France sarl, Zone Industrielle, Rue Pierre et Marie Curie, F-59147 Gondecourt, France

Journal of Urban Regeneration and Renewal, 2023, vol. 16, issue 4, 410-420

Abstract: This paper presents some preliminary recommendations for mayors looking to revitalise their town centres. Our qualitative analysis addresses four research questions which provide the mayor with new insights that should increase the town’s economic attractiveness by proposing a place marketing approach.

Keywords: town centre; shop windows; mayor; branding (search for similar items in EconPapers)
JEL-codes: R00 Z33 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jurr00:y:2023:v:16:i:4:p:410-420

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