Communicating outside the inbox

Stephanie Price

Management in Healthcare: A Peer-Reviewed Journal, 2018, vol. 2, issue 3, 230-235

Abstract: Many organisations use mass email as the main tool to communicate with employees. While email is a widely used and effective means of communication, it should not be the only channel used. It is important to create engaging content and campaigns in order to inspire employees and enhance communications. This paper analyses several case studies from the Johns Hopkins Medicine Marketing and Communications Department to illustrate how creative internal communication campaigns achieved measurable success through the use of a campaign strategy that uses effective, engaging content.

Keywords: internal communications; mass communications; health care communications; employee engagement (search for similar items in EconPapers)
JEL-codes: I1 I10 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/3506/download/ (application/pdf)
https://hstalks.com/article/3506/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:mih000:y:2018:v:2:i:3:p:230-235

Access Statistics for this article

More articles in Management in Healthcare: A Peer-Reviewed Journal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().