Evolution of ‘radical convenience’ delivered in an integrated healthcare model

Paul Szilagyi and Ara Telbelian

Management in Healthcare: A Peer-Reviewed Journal, 2018, vol. 2, issue 3, 236-244

Abstract: Healthcare providers face unprecedented pressure in delivering primary care services at a reduced cost. At the same time, we face increased expectations from our patients related to access, convenience, quality and service. Henry Ford Health System, a large integrated health system in Detroit, Michigan, looked to attract additional patients to its primary care services. In 2014, Henry Ford made an operational commitment to provide patients with convenient and affordable access to primary care in ways that went beyond those traditionally offered by healthcare providers. An internal initiative called ‘radical convenience’ was adopted to attract patients to its primary care services and reduce unnecessary and costly utilisation of emergency departments and Urgent Care. Patients were introduced to radical convenience through a branding campaign called ‘Call, Click or Come In’. Radical convenience was extended to include the development of an innovative, retail healthcare solution called QuickCare. A QuickCare Clinic was launched in August 2015 to meet the needs and expectations of a growing workforce in downtown Detroit comprising technology-driven Millennials and Gen X-ers.

Keywords: radical convenience; call; click; or come in; primary care alternatives (search for similar items in EconPapers)
JEL-codes: I1 I10 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/2579/download/ (application/pdf)
https://hstalks.com/article/2579/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:mih000:y:2018:v:2:i:3:p:236-244

Access Statistics for this article

More articles in Management in Healthcare: A Peer-Reviewed Journal from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().