Buying into healthcare: Why the industry must learn to appeal to consumers to survive and thrive

Harold L. Paz, Daniel Knecht, Andrea Pearson and Amir Dan Rubin
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Harold L. Paz: Stony Brook University and Stony Brook University Medicine, USA
Daniel Knecht: CVS Caremark, USA
Andrea Pearson: DispatchHealth, USA
Amir Dan Rubin: One Medical, USA

Management in Healthcare: A Peer-Reviewed Journal, 2023, vol. 8, issue 2, 107-116

Abstract: This paper explores the transformative changes required to address patient needs in innovative and personalised ways. The discussion delves into innovative and personalised solutions, including digital applications, virtual visits, artificial intelligence and machine learning capabilities. The authors emphasise the importance of meeting patients where they are through state-of-the-art digital solutions and propose transforming from a traditional health system to an integrated health platform. The paper includes topics such as the recent surge in digital applications and virtual visits during the COVID-19 pandemic, as well as the potential of artificial intelligence and machine learning in helping consumers better understand and manage their own health.

Keywords: Digital Health; Care in the Home; Health Care Strategy (search for similar items in EconPapers)
JEL-codes: I1 I10 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:aza:mih000:y:2023:v:8:i:2:p:107-116

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