Advertising – the soul of commerce. From the offer of the Economic Oltenia Periodical Journal

Georgeta Ghionea ()
Additional contact information
Georgeta Ghionea: “C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities from Craiova, of the Romanian Academy

Anuarul Institutului de Cercetări Socio-Umane „C.S. Nicolăescu-Plopșor” (“C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities Yearbook (CSNIPSSH Yearbook)), 2020, issue XXI, 205-213

Abstract: The advertisement is the heart and the soul of the commerce, consequently, in order to draw the attention of the clients on the business, to keep the loyal clientele close, and also to gain new ones, the traders and the merchants resorted to advertisementsvery often, which had to suggest and address directly to the customer’s feelings. The messages that make the research corpus of the present study has an economic content and were gathered from Oltenia Economică periodical journal, a newspaper issued for 23 years (1924–1947), and the editorial staff used them for ensuring its financial independence.

Keywords: Craiova; inter-war period; advertisement; commerce; trader (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://npissh.ro/ro/wp-content/uploads/sites/2/2020/12/16.-Georgeta-GHIONEA.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:azn:journl:y:2020:i:xxi:p:205-213

Access Statistics for this article

Anuarul Institutului de Cercetări Socio-Umane „C.S. Nicolăescu-Plopșor” (“C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities Yearbook (CSNIPSSH Yearbook)) is currently edited by Mihaela Bărbieru

More articles in Anuarul Institutului de Cercetări Socio-Umane „C.S. Nicolăescu-Plopșor” (“C.S. Nicolăescu-Plopşor” Institute for Research in Social Studies and Humanities Yearbook (CSNIPSSH Yearbook)) from Institutul de Cercetări Socio-Umane „C.S. Nicolăescu-Plopșor” al Academiei Române
Bibliographic data for series maintained by Mihaela Bărbieru ().