Future trends in marketing and management of the tourism and hospitality business

Sabir Guluzade ()
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Sabir Guluzade: Azerbaijan University of Tourism and Management, Deputy Dean of the Faculty of Social Management

The Scientific-Analytical Journal "Economic Reforms", 2023, vol. 2023, issue 2, 67-74

Abstract: The presence of new innovations and technology is now considered necessary. The main issue explored is to act on the guest's knowledge and trust to use AI. Today, customers prefer to communicate through digital applications. In this context, digital marketing trends among common people in 2023 - Artificial Intelligence, augmented reality, voice search optimization, programmatic advertising, chatbot...

Keywords: Tourism and hospitality; virtual reality; new trends; artiicial intelligence and digital marketing (search for similar items in EconPapers)
JEL-codes: L83 Z30 Z32 Z33 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:azr:reform:v:2023:y:2023:i:2:p:67-74

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