Improvement of marketing business processes of aviation training complex

Kovsar Dadashova ()
Additional contact information
Kovsar Dadashova: Azerbaijan State University of Economics, Department of Business

The Scientific-Analytical Journal "Economic Reforms", 2023, vol. 2023, issue 4, 117-129

Abstract: Modern research in the field of business process management shows an increasing interest of companies in improving business processes in order to optimize their commercial activities. The need to improve business processes is seen not only by companies facing problems in business process management, but also by successful enterprises with extensive experience, which need to improve the efficiency of their work in the context of constantly changing business requirements. In the article, the author compares different approaches that are used to improve business processes, the essence of these approaches, as well as their advantages and disadvantages. The article also discusses a comprehensive approach to assessing the performance of ATC marketing business processes using the balanced scorecard system, which allows to evaluate performance not only from a financial point of view, but also taking into account other important aspects such as customer satisfaction, quality of business processes and the level of team satisfaction.

Keywords: : construction; quality; construction products; factor; expenses; planning (search for similar items in EconPapers)
JEL-codes: L23 L74 (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.ereforms.org/uploads/journal/pdf/a ... d4fa2d640a9f91e3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:azr:reform:v:2023:y:2023:i:4:p:117-129

Access Statistics for this article

More articles in The Scientific-Analytical Journal "Economic Reforms" from Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan Contact information at EDIRC.
Bibliographic data for series maintained by Ramil Huseyn ().