Application of artificial intelligence in the organization of public relations work

Zanura Talibova (), Turkay Verdiyeva () and Firangiz Nuriyeva ()
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Zanura Talibova: Head of the Public relations division of the Center for Analysis of Economic Reforms and Communication of Republic of Azerbaijan
Turkay Verdiyeva: Chief advisor of the Public relations division of the Center for Analysis of Economic Reforms and Communication of Republic of Azerbaijan
Firangiz Nuriyeva: Advisor of the Public relations division of the Center for Analysis of Economic Reforms and Communication of Republic of Azerbaijan

The Scientific-Analytical Journal "Economic Reforms", 2024, vol. 2024, issue 1, 7-15

Abstract: The application of artificial intelligence in public relations work arises from the new challenges created by technological progress. Especially in the last ten years, a noticeable change has been observed in this sphere. Terms and concepts such as big data, machine learning, personalized chatbots, and spatial intelligence have become integral to corporate communication and are rapidly integrating into public relations...

Keywords: artiicial intelligence; public Relations; strategic management; content Creation; user experience. (search for similar items in EconPapers)
JEL-codes: D73 H10 H83 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:azr:reform:v:2024:y:2024:i:1:p:7-15

DOI: 10.30546/2790-2196.1.10.2024.001.

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