The process of marketing management – between the management marketing activities and the operational marketing

Luminita Zait ()
Authors registered in the RePEc Author Service: Seymur Malik Guliyev, Sr. ()

Studies and Scientific Researches. Economics Edition, 2009, issue 14

Abstract: The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing, as the basis of the exchange relation, the involvement of all functional areas inside the organisation in managing relations in order to achieve the long term objectives of the organization – but the main issues are related to four basic activities: - analysis, planning, implementing and controlling marketing activities.

Keywords: marketing management; analysis; planning; implementing; controlling. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:bac:fsecub:09-14-23

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