Market orientation – a pertinent solution in reevaluating traditional marketing

Luminita Zait (zait.luminita@yahoo.com), Laura Timiras and Bogdan Nichifor

Studies and Scientific Researches. Economics Edition, 2010, issue 15

Abstract: This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.

Keywords: Marketing; market orientation; evaluating methods (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:bac:fsecub:10-15-86

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