AUTOMOTIVE MARKET- FROM A GENERAL TO A MARKET SEGMENTATION APPROACH

Liviana Niminet

Studies and Scientific Researches. Economics Edition, 2013, issue 18

Abstract: Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant market, by using solely or mainly the geographic aspect and disregarding the importance of segments on the automotive market. For these reasons we propose a new approach of the automotive market proving the importance of proper market segmentation and defining the strategic groups within the automotive market.

Keywords: automotive markets; market analysis; market segmentation; strategic groups (search for similar items in EconPapers)
JEL-codes: L26 L53 L62 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:bac:fsecub:13-18-07

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