PRICE OPTIMIZATION MODEL FOR PLATFORM’S GOODS AND SERVICES IN MULTI-SIDED MARKETS

Yaroslav Kvach (), Nataliia Piatka () and Viktor Koval ()
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Yaroslav Kvach: Odessa Institute of Trade and Economics of Kyiv National University of Trade and Economics, Ukraine
Nataliia Piatka: Mukachevo State University, Ukraine
Viktor Koval: Odessa Institute of Trade and Economics of Kyiv National University of Trade and Economics, Ukraine

Baltic Journal of Economic Studies, 2020, vol. 6, issue 5

Abstract: The article highlights the problem of management of sustainable entrepreneurship adaptation to tax changes in environmental investment and substantiation of the conceptual basis for assessing the efficiency of environmental investment in terms of Ukraine’s integration processes into European community that involves introduction of sustainable economic development and mechanisms of “green” economy. Methods. A study of the peculiarities of environmental financing in Ukraine has been conducted. The theoretical bases of investment management have been examined by means of the following methods: semantic analysis of interaction of the basic elements of environmental investment process for sustainable entrepreneurship development. With the use of a comparative analysis of environmental investment, efficiency and effectiveness of environmental tax collection in Ukraine and the EU countries, the expedience of using environmental taxation as a means of stimulating domestic environmental investment has been substantiated and the need to assess the efficiency of environmental investment has been defined. Results. A study of the peculiarities of domestic environmental taxation in order to establish its efficiency has been carried out. The experience of using taxes as a means of stimulating environmental investment in the EU countries has been under consideration. This research has shown that the efficiency of environmental taxes is ensured by their high rates, which encourage companies to innovate and make appropriate environmental investments. A number of shortcomings in the domestic environmental policy have been identified. It has proven the low efficiency of its instruments, in particular, related to assessing the efficiency of environmental investment. A study of the peculiarities of environmental financing in Ukraine has been conducted. The current tendencies of investment in environmental activities with the identification of causal relationships to substantiate management decisions to improve the use of financial resources for environmental purposes have been highlighted.

Keywords: sustainable entrepreneurship; taxes; taxation; assessing efficiency; adaptation to tax changes; environmental investment (search for similar items in EconPapers)
JEL-codes: H23 J11 Q01 Q56 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:bal:journl:2256-0742:2020:6:5:12

DOI: 10.30525/2256-0742/2020-6-5-96-105

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