The Theory of Planned Behavior and financial decisions of Italian investors

Doriana Cucinelli, Gino Gandolfi and Maria-Gaia Soana
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Doriana Cucinelli: Università di Milano-Bicocca
Gino Gandolfi: Università di Parma
Maria-Gaia Soana: Università di Parma

BANCARIA, 2017, vol. 2, 14-31

Abstract: To date, few contributions have applied the theory of planned behavior (Tpb) to financial decisions. The paper aims to investigate the applicability of Tpb in predicting the intentions of Italian retail customers to apply for medium/highrisk financial products. We also test the role of financial education in affecting retail investors’ financial decisions. Our results suggest that each Tpb construct contributes to explain the Italian retail customer intention to apply for a medium/high-risk financial product, while financial literacy shows no predictive power

JEL-codes: A20 A29 D10 D14 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ban:bancar:v:02:y:2017:m:february:p:14-31

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