Good news, bad news: a proposal to measure banks’ reputation using Twitter

Vincenzo Farina, Giampaolo Gabbi and Daniele Previati
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Daniele Previati: Università Roma Tre

BANCARIA, 2014, vol. 9, 44-51

Abstract: Reputation is a special issue for financial institutions, particularly nowadays due to the great pressure they are facing as a consequence of the recent financial crisis. However, in banking literature, while the concept of reputation is rather obvious, more efforts must be made to develop a measurable notion of Corporate Reputation and of its changes over time (Reputational Risk). This paper proposes a new perspective to the analysis and measurement of reputation in banking industry, directly focused on stakeholders’ opinions. In detail, we present a pilot study, using data from Twitter, to test a methodology and to offer some future research perspectives

JEL-codes: G02 G21 (search for similar items in EconPapers)
Date: 2014
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Chapter: Good News, Bad News: A Proposal to Measure Banks’ Reputation using Twitter (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:ban:bancar:v:09:y:2014:m:september:p:44-51

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