Banking strategies and business models in the new era

Giovanni Viani
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Giovanni Viani: Market Manager per l’Italia Oliver Wyman

BANCARIA, 2012, vol. 12, 23-28

Abstract: Setting aside the priorities imposed by the crisis, the management of Italian banks must define strategies for redesigning the commercial bank’s model in all business areas - investment banking, commercial banking, retail banking, asset management - to identify new services opportunities and to improve customer satisfaction

JEL-codes: G21 G28 M21 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ban:bancar:v:12:y:2012:m:december:p:23-28

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