International Journal of Innovation in Marketing Elements

2021 - 2024

Current editor(s): Katarzyna Orfin

From International Scientific Network (ISNet)
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Volume 4, issue 1, 2024

Sustainability Impact of Digital Transformation in E-Commerce Logistics pp. 1-18

Adetayo Olaniyi Adeniran, Okwudili Ben Sidiq, Gbemileke Tobi Oyeniran and Adedayo Ayomide Adenira

Volume 3, issue 1, 2023

Flexible Work Arrangements and Productivity of Sales Representatives of Book Publishing Companies in Nigeria pp. 1-22

Innocent Immoneghame Agbanu, James Tersoo Tsetim and Abdulganiyu Suleman

New marketing models for developing a marketing strategy pp. 23-29

Nilsson Rajer

Volume 2, issue 1, 2022

Business Intelligence Analysis in Small and Medium Enterprises pp. 1-11

Reza Maleki and Ehsan Sabet

Social Media Marketing Strategies Based on CRM Value Chain Model pp. 12-24

Maede Nemati and Gerhard Weber

A framework for IoT and Blockchain Based on Marketing Systems with an Emphasis on Big Data Analysis pp. 25-34

Alireza Aliahmadi, Hamed Nozari and Javid Ghahremani-Nahr

Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz) pp. 35-50

Paria Samadi-Parviznejad and Zahra Soltani

Negotiation Processes: Tactics of Preparing a Successful Negotiation pp. 51-58

Alireza Parvaneh and Vahid Akbari

The Introduction of Loyalty Programs for the Retail Industry pp. 59-68

Jan Jarosz

Volume 1, issue 1, 2021

A Survey for Investigating Key Performance Indicators in Digital Marketing pp. 1-6

Javid Ghahremani-Nahr and Hamed Nozari

Simulation of Sales Scenarios in Chain Store Marketing with a Futuristic Approach pp. 7-17

Paria Samadi-Parviznejad

Analyzing and Prioritizing the Social Media Marketing Challenges pp. 18-24

Farshid Golzadeh and Najaf Gharachorloo

Fuzzy Clustering Approach for Marketing Recycled Products of Tabriz Municipality Waste Management Organization pp. 25-36

Vahid Saeid Nahaei and Farzad Naziri-Oskuei

Investigating the Impact of Digital Marketing and Its Effectiveness on Career Growth through Export Performance (Case Study of Top Commercial Companies in East Azerbaijan Province in Iran) pp. 37-47

Hossein Mehdipour and Naser Shirini

Identify and Neutralize Negotiation Tactics and Tricks pp. 49-60

Alireza Parvaneh and Farzaneh Nasseri

Importance of Accounting Marketing in Post-Corona era pp. 61-73

Mahsa Abbas-Alizadeh and Sanaz Samadi