Identifying and Evaluating Smart City Marketing Parameters (Case study: Tabriz)

Paria Samadi-Parviznejad () and Zahra Soltani ()

International Journal of Innovation in Marketing Elements, 2022, vol. 2, issue 1, 35-50

Abstract: The main goal of this article is to investigate, identify, and rank the factors that influence the development of a sustainable smart city in Tabriz. The statistical population comprises all of Tabriz Municipality's managers, which number 257 at the moment. The data collected using a standard questionnaire of parameters from "A unique taxonomy of smart sustainable city metrics," which was randomly distributed. In addition, descriptive and inferential statistical techniques were used. Spss software is also used to analyze data using descriptive statistical methods and conclusions from sample tests and Friedman ranking tests, as well as to execute Econometric operations. The findings suggest that all of the variables affecting the improvement of a sustainable smart city in Tabriz have a direct and relatively strong relationship, with four variables affecting the marketing of a sustainable smart city. The socio-cultural parameter, which has an average rank of 3.80, the governance parameter, that has an average rank of 3.18, the second parameter, the environmental parameter with rank of 2.03, and the economic parameter, with rank of 1.00, all impact on the improvement of a sustainable smart city marketing.

Keywords: Smart city marketing; Sustainable; Tabriz City (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bao:ijimei:v:2:y:2022:i:1:p:35-50:id:15

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