Provide a model for an e-commerce system with the impact of artificial intelligence

Ramez Kian ()

International Journal of Innovation in Management, Economics and Social Sciences, 2021, vol. 1, issue 3, 88-94

Abstract: Purpose: In less industrialized today, competition is as fierce as in e-commerce. Not just online and physical stores, but the entire Internet space is competing with online retailers. Today, AI-based platforms are a vital element for e-commerce success. Artificial intelligence in digital marketing plays a constructive role in data-based decisions, because through deep learning (Deep learning) can predict user behavior from beginning to end of the purchase path. In today's world, customer behavior has changed. Methodology: When a customer feels a need, they first search for it on the Internet. Accordingly, many e-commerce retailers, with artificial intelligence capabilities, try to integrate textual, visual, and audio capabilities; Especially through "conversation business" to attract more customer attention. Retailers because customer needs are growing rapidly; They are always trying to have the best sales. Accordingly, if brands want to be more durable, the principle is to consider the needs of customers who are growing rapidly; One of the important priorities is business strategies. Findings: Therefore, the role of chat bots, which are actually computer programs designed to simulate conversations with human users on the Internet, is very important in "conversation business”. Originality/Value: In this study, the effect of artificial intelligence on e-commerce is investigated and the most important functions of this tool are analyzed.

Keywords: E-Commerce; Artificial Intelligence; E-Business; Business Intelligence (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijimes.ir/index.php/ijimes/article/view/26/37 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bao:ijimes:v:1:y:2021:i:3:p:88-94:id:26

Access Statistics for this article

International Journal of Innovation in Management, Economics and Social Sciences is currently edited by Agnieszka Szmelter-Jarosz

More articles in International Journal of Innovation in Management, Economics and Social Sciences from International Scientific Network (ISNet)
Bibliographic data for series maintained by International Scientific Network (ISNet) ().