Analysis of the competitiveness of the tobacco industry in Honduras

Ramón Armando Varela Zuniga ()

International Journal of Innovation in Management, Economics and Social Sciences, 2022, vol. 2, issue 2, 12-27

Abstract: Purpose: The purspose of this study was to develop a model to measure the factors that influence the competitiveness of the tobacco industry in Honduras Methodology: An exploratory, descriptive and correlational methodology and a non-experimental design were used. A confirmatory factor analysis was applied to the scale of the model for the analysis of the variables. Findings: According to the model fit measure for a maximum likelihood estimation method, the congruence between a priori observation (hypothesis) and theoretical model is verified. Originality/Value: Competitiveness allows the tobacco company to enter the international market, offering products with the highest quality standards. A strategy based on quality, prices, training, distribution channels and technology translates into competitive advantage and allows companies to achieve market positioning.

Keywords: Tobacco Industry; Competitiveness; International Companies (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ijimes.ir/index.php/ijimes/article/view/46/175 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bao:ijimes:v:2:y:2022:i:2:p:12-27:id:46

Access Statistics for this article

International Journal of Innovation in Management, Economics and Social Sciences is currently edited by Agnieszka Szmelter-Jarosz

More articles in International Journal of Innovation in Management, Economics and Social Sciences from International Scientific Network (ISNet)
Bibliographic data for series maintained by International Scientific Network (ISNet) ().