Internet of things and the future of digital marketing

David Uver ()

Journal of Data Analytics, 2023, vol. 2, issue 1, 24-29

Abstract: In the digital world these days, everywhere you look, traces of the Internet of Things (IoT) can be seen. Businesses will improve with the use of this technology because devices will be able to collect a huge amount of user information. . If this information is used appropriately, commercial activities are able to expand their activities, reduce costs and provide users with devices with more and better features. These devices are only allowed to be accessed by certain people because they contain a large amount of information. However, there are many concerns about these devices. Even though the technology is advancing day by day, the risks related to it also increase. With the trend of marketing toward digitalization, we are witnessing its spread in various businesses. But since the Internet of Things has a solution for every issue and challenge, it also has new and fresh solutions for this issue. In this article, an attempt has been made to explain the role of the Internet of Things in digital marketing.

Keywords: machine learning; deep learning; big data; big data analysis; artificial intelligence (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:bao:jdaisn:v:2:y:2023:i:1:p:24-29:id:16

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