Streamlining marketing activities: essential tools for organizational success

Oksana Zhylinska and Nadiia Sviderska ()
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Oksana Zhylinska: Taras Shevchenko National University of Kyiv
Nadiia Sviderska: Taras Shevchenko National University of Kyiv

Technology audit and production reserves, 2024, vol. 1, issue 4(75), 27-32

Abstract: The object of this research is the role of organizational tools in enhancing the efficiency, productivity, and overall performance of marketing teams.Despite the immense potential of organizational tools to revolutionize marketing operations, many teams fail to take full advantage of their benefits. This is due to a combination of factors, including lack of awareness, where a significant proportion of marketing teams are unaware of the vast array of organizational tools available and their potential to improve productivity. And a lack of training, where even when teams are aware of these tools, they often lack adequate training or guidance on how to integrate and use them effectively. And cost concerns, where the perceived high cost of organizational tools often deters teams from investing in these technologies.The research indicates that organizational tools provide significant benefits to marketing teams, including improved efficiency through task automation, streamlined workflows, and centralized information access, as well as enhanced productivity through improved collaboration, data-driven decision-making, and project management capabilities. Effective marketing efforts supported by organizational tools can boost performance, resulting in improved customer engagement, increased ROI, and overall business growth.This paper aimed to provide marketing teams with a comprehensive insight into the benefits and applications of organizational tools. It is examined the wide range of organizational tools available and provides guidance on selecting the most appropriate tools to meet specific marketing needs. In addition, the paper addressed common challenges that marketing teams face in adopting and maximizing the effectiveness of organizational tools.

Keywords: organizational tools; marketing teams; streamlining operations; optimizing resource utilization; systematic approach; task management (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:baq:taprar:v:1:y:2024:i:4:p:27-32

DOI: 10.15587/2706-5448.2024.298828

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