Genesis and Evolution of Market Share Predictive Models

Marusia Ivanova
Authors registered in the RePEc Author Service: Marusya Ivanova Smokova

Economic Studies journal, 2007, issue 2, 117-148

Abstract: The time borders in market share predictive modeling evolution have been set as a result of a critical perusal of the leading scientific research papers, which cover the period from 1950 to our days. Five evolution stages have been identified: (1) Stage of origin of market share predictive models: 1951-1965; (2) Stage of realistic market share predictive models: 1966-1969; (3) Stage of logically consistent market share predictive models: 1970-1988; (4) Stage of maturity in market share predictive modeling: 1989-2004; (5) Stage of analytical reengineering of market share predictive modeling: after 2004. The types of models representative of every evolution stage, as well as some of their advantages and disadvantages, have been discussed.

JEL-codes: C53 M39 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:bas:econst:y:2007:i:2:p:117-148

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