Strategic Solutions for Combining of Marketing Mix Elements

Petar Bantchev

Economic Studies journal, 2007, issue 3, 117-143

Abstract: The necessity of development of decisions for combining of the marketing mix elements, and the principle relations between combined elements are analyzed. Models of optimal planning of the combining of the separate marketing mix elements are developed as on the conceptually, so on the specific analytical level. So a precision procedure is created for usage of the separate elements of the marketing as an instrument of the business management, which develops in the range of a planned marketing mix and within the frames of the specific marketing budget.

JEL-codes: C52 M31 (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:bas:econst:y:2007:i:3:p:117-143

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