Political Branding in Bulgaria

Georgi L. Manolov

Economic Studies journal, 2015, issue 3, 46-70

Abstract: The paper discusses the essence and some specifics of the political branding in the context of the structural scope of the political marketing. It outlines the definition of the political branding and formulates its main characteristics. The paper analyzes its models and their application in the social practice. It gives a characteristic of the similarities and differences between the categories “political brand”, “political image” and “political advertisement”.

JEL-codes: D78 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ceeol.com/aspx/issuedetails.aspx?issuei ... e7-9637-af0e15a5bae2

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bas:econst:y:2015:i:3:p:46-70

Access Statistics for this article

More articles in Economic Studies journal from Bulgarian Academy of Sciences - Economic Research Institute Contact information at EDIRC.
Bibliographic data for series maintained by Diana Dimitrova ().