Dependence of the Company’s Reputation and the Quality of Customer Relations

Rizwan Ullah Khan, Volodymyr Saienko and Hanna Tolchieva

Economic Studies journal, 2021, issue 2, 159-176

Abstract: The article is investigating the improving of the company’s reputation through quality customer relations. Hence, customer satisfaction is essential for company reputation and loyalty because of a company brand whole dependency on customer satisfaction in turbulence market. Therefore, the current study conducted in Pakistani context to check the customer believes regarding company brand and its reputation, because nowadays the Pakistani market is very flexible, and no one can go smoothly inter in this turbulence market. The underline study finding suggests many recommendations for policymakers and practitioners, that build a cluster of trust among company’s staff because it will support the customer reputation, and different steps (advertising, public relations and marketing campaigns) are very pivotal tools, can change customer’s behaviours.

JEL-codes: M30 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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