Does Internal Organization Communication Enhance Employee Engagement?

Pakize Bilalli Abduraimi, Mirlinde Bilalli, Xhavit Islami and Fitim Macani

Economic Studies journal, 2024, issue 3, 144-165

Abstract: Despite the acknowledged significance of organization communication in achieving positive organizational outcomes, there is a dearth of empirical knowledge regarding internal organization communication (IOC) influence on employee engagement (EE), particularly in Balkan countries. The aim of this study is to fill this research gap by measuring the effect of IOC in EE, thereby providing a significant contribution to the growing domain of organizational communication. Specifically, this paper investigates the relationship between eight dimensions of IOC (such as communication climate, supervisory communication, organizational integration, media quality, co-worker communication, company information, personal feedback, and subordinate communication) and three dimensions of EE (employee vigour, employee dedication, and employee absorption). The present study involved the administration of a survey to a sample of 152 employees working in public secondary education institutions within the Republic of North Macedonia. The data was subjected to analysis using SPSS software. The results of the study indicate that several IOC dimensions play a crucial role in predicting various dimensions of EE, such as employee energy, dedication, and absorption within the organization. The findings of this study make a substantial contribution to the existing knowledge on the relationship between IOC and EE in non-profit organizations.

JEL-codes: J50 L82 O15 (search for similar items in EconPapers)
Date: 2024
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