PEST-Analysis for Studying Weak Structured Systems

Iskra Arsenova

Economic Thought journal, 2006, issue 6, 51-63

Abstract: The external environment analysis for developing a structure for further actions is a complex process, which requires a careful evaluation of factors and determining relations among them, identifying strong and weak points, opportunities and threats of the environment. With the help of the PEST-analysis, most of the important factors of the external environment could be identified. Thus, the application of the PEST-analysis for studying weak structured systems means to determine adequate for a given organisation external factors and measures for exerting an active influence on them.

JEL-codes: O20 O57 (search for similar items in EconPapers)
Date: 2006
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