110 Years of Marketing

Krum Alexandrov

Economic Thought journal, 2012, issue 6, 121-127

Abstract: The study discusses issues related to the emergence and development of marketing, the stages, approaches and paradigms used for marketing activities in the U.S. and Europe. Particular attention is paid to some new marketing theories, developed in European countries as alternatives to marketing-management.

JEL-codes: M31 M38 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.ceeol.com/aspx/issuedetails.aspx?issuei ... 9e-b0b8-b25c9d9cab1e
Fee access

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bas:econth:y:2012:i:6:p:121-127

Access Statistics for this article

More articles in Economic Thought journal from Bulgarian Academy of Sciences - Economic Research Institute Contact information at EDIRC.
Bibliographic data for series maintained by Diana Dimitrova ().