CRM оn Relation to Internationalization Strategies

Plamen Ruskov

Economic Thought journal, 2024, issue 1, 85-101

Abstract: This study examines the pivotal role of Customer Relationship Management (CRM) in the realm of international business strategy. By analysing various definitions and models of CRM, it identifies how CRM strategies align with organisational goals across different market conditions and cultural landscapes. The paper synthesizes these findings to propose a comprehensive CRM approach that enhances customer satisfaction and organisational profitability while addressing the challenges of international business operations.

JEL-codes: F00 M20 M39 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bas:econth:y:2024:i:1:p:85-101

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