The Role and Potential of Social Media Marketing in Attracting Tourist and Creating Brand Destination Image

Hadly D’Cunha
Additional contact information
Hadly D’Cunha: University of Sunderland

International Journal of Applied Business and Management Studies, 2024, vol. 9, issue 1, 8-27

Abstract: This research project focuses on exploring how social media affects tourists in the hospitality sector, especially in creating brand destination image. The theoretical framework for this study is developed by drawing upon various managerial literature and previous empirical research. The mix of surveys and interviews is used to gather data from tourists, managers, staff members, and random tourists. The finding showed that social media marketing has a positive impact on the brand destination image and is a cost-effective way to promote businesses. It is very interesting to see how social media can facilitate direct communication and increase brand awareness.

Keywords: Social media marketing; hospitality and tourism sector; brand Awareness; brand destination image (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.bauderpress.org.tr/index.php/ijabms/article/view/200 Abstract page (text/html)
https://journal.bauderpress.org.tr/index.php/ijabms/article/download/200/129 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bau:ijabms:v:9:y:2024:i:1:id:200

Access Statistics for this article

More articles in International Journal of Applied Business and Management Studies from BAUDER Press
Bibliographic data for series maintained by BAUDER Press editorial office ().