Impact of Turquality Programme on the Firms: Evidence from Health Sector

Şule Mutlu
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Şule Mutlu: Istanbul Commerce University

International Journal of Applied Economic and Finance Studies, 2021, vol. 6, issue 2, 63-71

Abstract: In this study, the effect of the state-sponsored brand support Turquality program in Turkey on the financial performance, image and recognition of companies in the health sector example was analyzed by using the qualitative interview method. As a result of the study, it was determined that the Turquality® program increased the competitiveness of the enterprises in international markets and positively affected their branding and awareness. However, considering the prolongation of the processes and the number of companies and sectors benefiting from the program, it was considered that it would be beneficial to make some updates in the program.

Keywords: Government incentives; brand management; Turquality; health sector (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bau:ijaefs:v:6:y:2021:i:2:id:124

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