AN ENVIRONMENTAL PROTECTION AT THE ENTERPRISE LEVEL

Marcela Kožená ()
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Marcela Kožená: Faculty of Economics and Administration, University of Pardubice, Czech Republic

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2006

Abstract: An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a new direction of an evolution that has to be used especially at a level in witch most of the environmental weight arise – in the companies. There was used a method of marketing audit for an evaluation of the company’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external company environment. This method was verified on the complex of Czech chosen companies.

Keywords: sustainable development; strategy; key factors; verification; entrepreneurial environment. (search for similar items in EconPapers)
JEL-codes: Q01 Q50 (search for similar items in EconPapers)
Date: 2006
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_1_Kozena.pdf Revised version, 2006 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2006_2_1_kozena

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