ASPECTS REGARDING SMEs’ STRATEGIC MANAGEMENT

Magdalena Vorzsák () and Monica Coros ()
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Magdalena Vorzsák: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2007

Abstract: The main objective of the present research is to formulate a set of pertinent recommendations regarding the efficient adjustment of the principles and instruments of strategic management to the particularities of the SMEs. Thus, the authors intend to clarify the aspects referring to matters such as: the manner of defining the organizational vision and objectives; the drawing up of the strategic options regarding the needed resources (financial, material, human); the understanding of the clients and also of the market extension; the evaluating of the performances, etc. Another field of interest that is also going to be discussed refers to aspects related to the implementation of the strategic plan and to its control. The authors’ suggestions are described through practical or hypothetical examples that are meant to illustrate the manner how these proposals may be implemented most efficiently in the practice of the SMEs.

Keywords: strategic management; vision; strategy; principles; practice (search for similar items in EconPapers)
JEL-codes: L19 L29 M19 (search for similar items in EconPapers)
Date: 2007
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/2007_1_8_Vorzsak.pdf Revised version, 2007 (application/pdf)

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