MANAGERIAL IMPLICATIONS FOR TOURISM SMES IN THE CONTEXT OF EUROPEAN INTEGRATION: THE CASE OF BRASOV

Nicolae Marinescu

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2007

Abstract: This paper examines the economic and managerial impact of Romania’s accession to the European Union for small and medium-sized enterprises (SMEs) active in the field of tourism. First, a brief description of the tourism sector in the European Union is given, stressing the fact that this sector is dominated by SMEs. Then, a short comparison is made between EU and Romanian tourism SMEs. Following the main characteristics and tendencies of the tourism sector, a SWOT analysis is developed for Romanian tourism SMEs in the context of European integration. Selected factors of the SWOT analysis are chosen as a starting point for outlining the managerial implications that Romania’s integration into the European Union brings about for tourism SMEs. A particular focus is put on the tourism SMEs in Brasov city, one of Romania’s most important tourist destinations. Furthermore, the managerial features of these SMEs are investigated based upon statistical data and own findings by means of empirical research. Finally, some suggestions concerning the improvement of management of tourism SMEs are made, with a special emphasis on the strategic option to be chosen.

Keywords: SMEs; tourism; management; European integration; Brasov (search for similar items in EconPapers)
JEL-codes: L8 L83 (search for similar items in EconPapers)
Date: 2007
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/2007_1_9_Marinescu.pdf Revised version, 2007 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2007_1_9_marinescu

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).