A RESEARCH ON TOURISTS’ PREFERENCES REGARDING THE ROMANIAN TRAVEL AGENCIES

Andreea Marin-Pantelescu () and Delia Popescu ()
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Andreea Marin-Pantelescu: The Academy of Economic Studies, Bucharest, The Faculty of Commerce, Department of Tourism- Services, Romania
Delia Popescu: The Academy of Economic Studies, Bucharest, The Faculty of Commerce, Department of Tourism- Services, Romania
Authors registered in the RePEc Author Service: Andreea Marin Pantelescu

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2008

Abstract: The Romanian travel agencies, acting currently on Romanian market, are facing a variety of new marketing realities. The changes in demographic aspects, stronger competitors and the excess of touring offers present on the market - all these factors make us understand how difficult it is to satisfy and attract the customers. Also, they have now the possibility to book holidays on their own, which involves an amplified threat for the travel agencies. Considering all these aspects, this study proposes to obtain a direct marketing research concerning the tourists’ preferences among the existing travel agencies involved on the Romanian market, to present its results and future directions so that the travel agencies will remain on the top of customers’ preferences for the organization of tourist voyages.

Keywords: strategic marketing research; travel agencies; tourists’ preferences; tourism services (search for similar items in EconPapers)
JEL-codes: L83 M30 (search for similar items in EconPapers)
Date: 2008
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http://tbs.ubbcluj.ro/bbn/RePEc/bbn/journl/Negotia_1_2008.pdf Revised version, 2008 (application/pdf)

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